FLM Sports

Study: Cost of canceling CFB in ’20 could exceed $4B

No college football in 2020 would come at the cost of $4 billion and the elimination of other non-revenue sports across the NCAA, according to a report from ESPN.

Already facing massive reductions in revenue from the abrupt end of the college basketball season, including the absence of postseason tournaments in men’s and women’s basketball, schools are attempting to address the potential for an even bigger hit this fall if the coronavirus pandemic forces college football off the field.

ESPN reported Thursday the loss could exceed $4 billion — approximately $1.2 billion of it in ticket-related revenue — and the ripple effects would last decades.

Read more at Field Level Media

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